Picky Essentials Kids Chewable Multivitamin with Iron + Zinc | 20+ Essential Nutrients
Picky Essentials is a multivitamin that contains a combination of vitamins and minerals formulated specifically for children to help maintain nutrients within the normal range when dietary intake is inadequate.
⚖️ helps fill the gaps
🏃 supports healthy growth and development
🥦 20 essential nutrients for kids
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Picky Essentials is a comprehensive kids multivitamin chewable with 20 essential vitamins and minerals to help maintain healthy nutrient levels when dietary intake is inadequate — ideal for picky eaters and growing kids.
It features Lutemax Kids® (clinically studied) to support healthy eye development and visual function in today’s screen-filled world, plus choline to support brain and cognitive health. The formula also includes key minerals like iron and zinc, which are commonly low in picky eaters’ diets.
Why parents choose Picky Essentials
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Help fill the nutrient gaps in their picky eater's diet
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Peace of mind with 20+ essential vitamins + minerals to help kids grow and develop to their full potential
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Convenient naturally strawberry flavored chewable tablet (gummy-free)
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Includes active forms of B vitamins (folic acid free)
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No artificial sweeteners, colors or flavors
Warnings
Do not give to children under 2 years of age. Vitamins and minerals can only be of assistance if dietary intake is inadequate.
Active ingredients per chewable tablet:
Tagetes erecta ext. (Lutemax Kids) 50mg, from 1.7g (min) fresh flower, contains std. Lutein 5mg, Zeaxanthin 1mg;
Betacarotene (Lyc-O-Beta™) 600 micrograms; Thiamine hydrochloride 190 micrograms, Equiv. to thiamine (vit. B1) 150 micrograms; Riboflavin sodium phosphate 190 micrograms, Equiv. to riboflavin (vit. B2) 150 micrograms; Nicotinamide 2 mg; Calcium pantothenate 1.09 mg, Equiv. to pantothenic acid (vit. B5) 1 mg; Pyridoxal 5-phosphate 220 micrograms, Equiv. to pyridoxine (vit. B6) 150 micrograms; Calcium folinate 32.5 micrograms, Equiv. to folinic acid 30 micrograms; Mecobalamin (vit. B12) 0.4 micrograms; Malpighia glabra (acerola cherry) ext. dry conc. stand. 24.31 mg From minimum dry fruit 583.4 mg, Equiv. to ascorbic acid (vitamin C) 8.75 mg; Colecalciferol (VEGADELIGHT®) 2.5 micrograms, Equiv. to Vitamin D3 100 IU; d-alpha-tocopheryl acid succinate 1.85 mg, Equiv. to Vitamin E 2.24 IU, Menaquinone 7 (MenaQ7®) 8.75 micrograms; Choline bitartrate (VitaCholine™) 48.62mg, Equiv. to choline 20mg; Chromic chloride hexahydrate 19 micrograms, Equiv. to chromium 3.75 micrograms; Ferric pyrophosphate (SUNACTIVE®) 8.94 mg, Equiv. to iron 2.5 mg; Magnesium amino acid chelate 162.5 mg, Equiv. to magnesium 32.5 mg; Potassium iodide 29.4 micrograms, Equiv. to iodine 22.5 micrograms; Zinc citrate 8.78 mg, Equiv. to zinc 3 mg
Indications
Naturally flavoured strawberry chewable tablet
No artificial colours, flavours or added sugar
Contains active forms of B vitamins
Iron supports cognitive development, while vitamin D3 helps maintain healthy immune system function in children. This formula also contains vitamin B5 and magnesium to support healthy nervous system function and energy production in children.
Iron, Iodine and Zinc support healthy growth and development in children
Vegan Vitamin D3 (Vitashine™) and Vitamin K2 (MenaQ7®) and Magnesium to support bone health in children
Iron supports cognitive development while zinc and iodine to supports cognitive function when dietary intake is inadequate
Vitamin B2 helps metabolism of (Iron) in children when dietary intake is inadequate
Zinc and Vitamin B2 support eye health and eye function in children when dietary intake is inadequate
Vitamin D3 (Vitashine™), zinc and vitamin C maintain healthy immune system function
Vitamin B5 and Magnesium to support healthy nervous system function
25mg of choline per chewable tablet
Directions of use
Children aged 2-8 years – Chew 1 tablet per day.
Children aged 9-13 years – Chew 2 tablets, once per day.
Tablets should be chewed, not swallowed whole.
If the child is unable to chew, the tablets may be crushed and mixed with water, yogurt or honey and consumed immediately.
natural strawberry flavored chewable tablet
A daily chewable with a unique natural strawberry flavor that kids love. No artificial colors, flavors or added sugar!
fill the gaps with a multivitamin specifically formulated for kids
Picky Essentials is our thoughtfully formulated multivitamin designed to help fill the nutritional gaps common in fussy or picky eaters. Packed with essential vitamins and minerals—including Vitamins A, C, D, E, B-complex, Zinc and Iodine—this daily chewable supports healthy growth, immune function, energy levels, and brain development.
cover the basics
We know kids don’t always eat a balanced diet (hello beige food phase), so Picky Essentials is here to help cover the basics—without the added sugar, artificial flavors, or nasties. Just targeted nutrition in a tasty chewable they'll actually take while you keep working on balanced meals.
how do we stack up?
Most kid’s supplements are no more than glorified candy. i'm nutrients formulations are targeted to the unique needs of children while consciously selecting and being transparent about our ingredients. See our difference.
FAQ's
Does Picky Essentials contain active or methylated B vitamins?
Picky Essentials uses activated and methylated forms of B vitamins — like calcium folinate (folinic acid), and mecobalamin (methyl B12). These forms are more bioavailable and readily usable by the body, making them especially supportive for children with genetic variations such as MTHFR, where processing standard synthetic folic acid may be less efficient.
Who is Picky Essentials for?
Picky Essentials is formulated for children who may not be getting enough nutrients from their diet, particularly selective or picky eaters. It provides a daily boost of vitamins and minerals to help fill nutritional gaps. Always follow age-appropriate directions on the label and speak with your healthcare professional if unsure.
Is Picky Essentials tested for heavy metals and other contaminants?
Yes. Every batch of Picky Essentials is manufactured under strict TGA (Therapeutic Goods Administration) guidelines in Australia. As part of this process,each batch is tested for quality, purity, and heavy metalsto ensure it meets the highest safety standards. Parents can feel confident knowing that the product their child is taking has passed rigorous testing before it reaches them.
What are the other ingredients or excipients?
We are very meticulous about our ingredient sourcing and what goes into our supplements. Alongside the premium vitamins and minerals, there are other ingredients which are not listed on the label. These play important roles in keeping the product safe and effective:
- Some ingredients are added to prevent microbial growth, ensuring the powder remains safe for children to consume throughout its shelf life.
- Others help with product stability and consistency during manufacturing, so that every scoop delivers the same level of nutrition.
- A few are part of the raw materials we select — naturally carried through in the process from our high-quality ingredient suppliers.
We never include unnecessary fillers, added sugars, or artificial colours. Every ingredient has a clear purpose in supporting a suitable, stable, and effective supplement for children.
Picky Essentials contains Beet red, Citric acid, Colloidal anhydrous silica, , Fractionated coconut oil, Microcrystalline cellulose, Pea starch, Purified water, Sodium chloride, Stevia glycosides, Sodium ascorbate, Sodium alginate, Natural Watermelon Powder Flavour, Carmellose sodium, Acerola cherry powder [Magnesium hydroxide], Magnesium stearate, Maize starch, Xylitol, Vitamin D [Maltodextrin, D-alpha-tocopherol, Lecithin and Liquid Glucose]
Is your citric acid naturally sourced?
Our citric acid is naturally derived from corn and glucose. The glucose from corn goes through a fermentation and purification process, which transforms it into citric acid. Because it originates from a natural plant source and follows a clean manufacturing pathway, it can be classified as naturally derived.
Is your multi suitable for kids with MTHFR?
Is Picky Essentials suitable for kids with MTHFR?
Yes. Fussy Essentials is carefully formulated for children with MTHFR genetic variations. It contains:
- Folinic acid (active folate) instead of synthetic folic acid, making it easier for the body to utilise.
- Methylcobalamin (methyl B12), the active form of vitamin B12 that works together with folate.
- Choline, which helps support the methylation cycle — an important process for DNA, energy, and neurotransmitter production.
- All the other B-vitamins are also included in their active or co-enzyme forms (such as pyridoxal-5-phosphate for B6 and riboflavin sodium phosphate for B2), ensuring optimal absorption and effectiveness.
Picky Essentials contains no folic acid. This makes it a suitable and supportive choice for children with MTHFR, helping parents feel confident in meeting their child’s nutritional needs.
i'm not like other multivitamins
🚫 not glorified candy
🚫 no added sugar or artificial sweeteners
🚫 no artificial colors or flavors
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A child focused nutrient company, after struggling to find effective, clean and palatable supplements for my own children.






