Picky Essentials Kids Chewable Multivitamin with Iron + Zinc | 20+ Essential Nutrients
Picky Essentials is a multivitamin formulated specifically for children, combining vitamins and minerals to help maintain nutrients within the normal range when dietary intake is inadequate.
⚖️ Helps Fill the Gaps
🏃 Supports Healthy Growth & Development
🥦 20 Essential Nutrients for Kids
🇺🇸 Dispatched from San Diego - no tariffs or delays
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Overview
✅ Expertly Formulated - 20 Essential Nutrients
🧠 Contains Lutemax Kids® for Brain & Eye Health
⚖️ Helps Fill Nutritional Gaps for Picky Eaters
💊 Active B Vitamins - Folic Acid Free
🍓 Natural Strawberry Flavor - Gummy-Free
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Warnings
WARNING: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Ingredients
Active ingredients per chewable tablet:
Tagetes erecta ext. (Lutemax Kids) 50mg, from 1.7g (min) fresh flower, contains std. Lutein 5mg, Zeaxanthin 1mg; Betacarotene (Lyc-O-Beta™) 600 micrograms; Thiamine hydrochloride 190 micrograms, Equiv. to thiamine (vit. B1) 150 micrograms; Riboflavin sodium phosphate 190 micrograms, Equiv. to riboflavin (vit. B2) 150 micrograms; Nicotinamide 2 mg; Calcium pantothenate 1.09 mg, Equiv. to pantothenic acid (vit. B5) 1 mg; Pyridoxal 5-phosphate 220 micrograms, Equiv. to pyridoxine (vit. B6) 150 micrograms; Calcium folinate 32.5 micrograms, Equiv. to folinic acid 30 micrograms; Mecobalamin (vit. B12) 0.4 micrograms; Malpighia glabra (acerola cherry) ext. dry conc. stand. 24.31 mg From minimum dry fruit 583.4 mg, Equiv. to ascorbic acid (vitamin C) 8.75 mg; Colecalciferol (VEGADELIGHT®) 2.5 micrograms, Equiv. to Vitamin D3100 IU; d-alpha-tocopheryl acid succinate 1.85 mg, Equiv. to Vitamin E 2.24 IU, Menaquinone 7 (MenaQ7®) 8.75 micrograms; Choline bitartrate (VitaCholine™) 48.62mg, Equiv. to choline 20mg; Chromic chloride hexahydrate 19 micrograms, Equiv. to chromium 3.75 micrograms; Ferric pyrophosphate (SUNACTIVE®) 8.94 mg, Equiv. to iron 2.5 mg; Magnesium amino acid chelate 162.5 mg, Equiv. to magnesium 32.5 mg; Potassium iodide 29.4 micrograms, Equiv. to iodine 22.5 micrograms; Zinc citrate 8.78 mg, Equiv. to zinc 3 mg
Other ingredients: Xylitol, Microcrystalline Cellulose, Natural Strawberry Flavour, Magnesium Stearate, Colloidal Anhydrous Silica, Red Beet Juice Color, and Steviol Glycosides.
How it works
Naturally flavored strawberry chewable tablet
No artificial colors, flavors, or added sugar
Contains active forms of B vitamins
Iron supports cognitive development, while vitamin D3 helps maintain healthy immune system function in children. This formula also contains vitamin B5 and magnesium to support healthy nervous system function and energy production in children. **
Iron, iodine, and zinc support healthy growth and development in children. **
Vegan vitamin D3 (VEGADELIGHT®), vitamin K2 (MenaQ7®), and magnesium support bone health in children.**
Iron supports cognitive development, while zinc and iodine support cognitive function in children.**
Vitamin B2 supports iron metabolism in children.**
Zinc and vitamin B2 support eye health and eye function in children.**
Vitamin D3 (VEGADELIGHT®), zinc, and vitamin C help maintain healthy immune system function.**
Vitamin B5 and magnesium support healthy nervous system function.**
25mg of choline per chewable tablet.**
** These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Directions of use
Children aged 2-8 years – Chew 1 tablet per day.
Children aged 9-13 years – Chew 2 tablets, once per day.
Tablets should be chewed, not swallowed whole.
If the child is unable to chew, the tablets may be crushed and mixed with water, yogurt or honey and consumed immediately.
20 essential nutrients
vitamins & minerals for growing kids
contains lutemax kids®
clinically studied for brain & eye health
strawberry flavor
no artificial colors, flavors or sugar
key benefits
kids' picky essentials
suitable for kids 2+ years
age-appropriate daily nutrition
active b vitamins
methylated forms, folic acid free
convenient chewable
gummy-free daily dose
natural strawberry flavored chewable tablet
A daily chewable with a unique natural strawberry flavor that kids love. No artificial colors, flavors or added sugar!
fill the gaps with a multivitamin specifically formulated for kids
Picky Essentials is our thoughtfully formulated multivitamin designed to help fill the nutritional gaps common in fussy or picky eaters. Packed with essential vitamins and minerals including Vitamins A, C, D, E, B-complex, Zinc and Iodine this daily chewable supports healthy growth, immune function, energy levels, and brain development.
cover the basics
We know kids don’t always eat a balanced diet (hello beige food phase), so Picky Essentials is here to help cover the basics without the added sugar, artificial flavors, or nasties. Just targeted nutrition in a tasty chewable they'll actually take while you keep working on balanced meals.
FAQ's
Does Picky Essentials contain active or methylated B vitamins?
Picky Essentials uses activated and methylated forms of B vitamins like calcium folinate (folinic acid), and mecobalamin (methyl B12). These forms are more bioavailable and readily usable by the body, making them especially supportive for children with genetic variations such as MTHFR, where processing standard synthetic folic acid may be less efficient.
Who is Picky Essentials for?
Picky Essentials is formulated for children who may not be getting enough nutrients from their diet, particularly selective or picky eaters. It provides a daily boost of vitamins and minerals to help fill nutritional gaps. Always follow age-appropriate directions on the label and speak with your healthcare professional if unsure.
Is Picky Essentials tested for heavy metals and other contaminants?
Yes. Every batch of Picky Essentials is manufactured under strict TGA (Therapeutic Goods Administration) guidelines in Australia. As part of this process, each batch is tested for quality, purity, and heavy metals to ensure it meets the highest safety standards. Parents can feel confident knowing that the product their child is taking has passed rigorous testing before it reaches them.
What are the other ingredients or excipients?
We are very meticulous about our ingredient sourcing and what goes into our supplements. Alongside the premium vitamins and minerals, there are other ingredients which are not listed on the label. These play important roles in keeping the product safe and effective:
- Some ingredients are added to prevent microbial growth, ensuring the powder remains safe for children to consume throughout its shelf life.
- Others help with product stability and consistency during manufacturing, so that every scoop delivers the same level of nutrition.
- A few are part of the raw materials we select naturally carried through in the process from our high-quality ingredient suppliers.
We never include unnecessary fillers, added sugars, or artificial colours. Every ingredient has a clear purpose in supporting a suitable, stable, and effective supplement for children.
Picky Essentials contains Beet red, Citric acid, Colloidal anhydrous silica, , Fractionated coconut oil, Microcrystalline cellulose, Pea starch, Purified water, Sodium chloride, Stevia glycosides, Sodium ascorbate, Sodium alginate, Natural Watermelon Powder Flavour, Carmellose sodium, Acerola cherry powder [Magnesium hydroxide], Magnesium stearate, Maize starch, Xylitol, Vitamin D [Maltodextrin, D-alpha-tocopherol, Lecithin and Liquid Glucose]
Is your citric acid naturally sourced?
Our citric acid is naturally derived from corn and glucose. The glucose from corn goes through a fermentation and purification process, which transforms it into citric acid. Because it originates from a natural plant source and follows a clean manufacturing pathway, it can be classified as naturally derived.
Is your multi suitable for kids with MTHFR?
Is Picky Essentials suitable for kids with MTHFR?
Yes. Picky Essentials is carefully formulated for children with MTHFR genetic variations. It contains:
- Folinic acid (active folate) instead of synthetic folic acid, making it easier for the body to utilise.
- Methylcobalamin (methyl B12), the active form of vitamin B12 that works together with folate.
- Choline, which helps support the methylation cycle an important process for DNA, energy, and neurotransmitter production.
- All the other B-vitamins are also included in their active or co-enzyme forms (such as pyridoxal-5-phosphate for B6 and riboflavin sodium phosphate for B2), ensuring optimal absorption and effectiveness.
Picky Essentials contains no folic acid. This makes it a suitable and supportive choice for children with MTHFR, helping parents feel confident in meeting their child’s nutritional needs.
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