Meet our founder- Brit (also known as mum!)
In 2017, one mum — and fellow parent — reached a turning point. She couldn't find the right nutrient combinations for her children's unique needs. Rather than settle, she started formulating her own. I'm Nutrients was born.
As a mum with a deep passion for natural health, our founder spent years searching for children's supplements she could genuinely feel confident giving to her own children. What she found again and again fell short: products packed with artificial colours, flavours, sweeteners and unnecessary fillers; nutrients in poorly absorbed forms at inadequate dosages; and formats — hard capsules, unpalatable powders — that children flatly refused to take or sugar filled gummies. She knew what good nutrition science looked like. What she couldn't find was a product that actually delivered it for kids.
The turning point came when she set out to support her own child with unique and individual needs. Drawing on her knowledge of nutritional science, she looked to zinc, magnesium and active B-vitamins — nutrients that support nervous system health. Her research then led her deeper: to saffron, a culinary spice with thousands of years of traditional use and a growing body of published scientific literature behind it.
The more she read, the clearer it became: saffron had real potential. But there was a practical problem. Its strong, distinctive aroma and flavour made it genuinely difficult to give to a child who was already reluctant about supplements. It wasn't enough to have the right ingredients — they had to be delivered in a way a child would actually accept. That challenge became the design brief.
No existing supplement or vitamin brought these ingredients together in a clean, targeted, child-friendly form. So she created one herself — Calm Mind.
That formulation — Calm Mind — became the foundation of I'm Nutrients: a children's supplement company built on the principle that kids deserve the same quality, care and attention in their nutrition that adults expect in theirs.
What began as one mother's mission is now a quality global brand. Every product in the I'm Nutrients range is developed and reviewed by qualified health professionals — formulated with carefully selected nutrient forms and a genuine understanding of what children actually need. No unnecessary additives. No compromises. No products that kids won't take.
Because when you've done the research, refused to cut corners, and built something from the ground up for your own child — you build something worth trusting.
*Calm Mind helps support nervous system health in children 6+ years.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.
If symptoms persist, talk to your health professional.
And I’m Nutrients was born.
Because children today have different needs. One mum refused to pretend otherwise — and refused to settle for supplements that hadn't kept pace. I'm Nutrients is specifically formulated to provide targeted nutritional support for the kids of today.
