The I’m Nutrients Story

A little about our journey...

Hi, I’m Brittany (also known as mum). 

As fellow parent and the founder of I’m Nutrients. It all started in 2017 after never being able to find the perfect nutrient combinations for my children’s needs.

Being a mum and nutritionist meant I knew exactly what nutrients I wanted to give for my kids to support their health but I always struggled finding supplements I was 100% happy to give them. Everything we tried either contained too many additives like sugars, artificial flavours and sweeteners and excipients, didn’t contain effective dosages or optimal forms of nutrients, and were too tricky to take; either capsules or gross tasting powders.

The inspiration behind my first product, Calm Mind was from the desperate need to support one of my children. They were struggling to focus and being calm at school, I knew that a combination of zinc, magnesium, and B-vitamins would be helpful in aiding in his performance and there was evidence to back that up. My herbal knowledge pointed me to research more about antioxidant rich herbs. Saffron, a common culinary, had gained a lot of attention in recent years because of a number of published clinical trials, specifically showing benefit for saffron and its ability to alleviate some of the challenges we were facing.

Supplementing my child all these nutrients meant multiple tablets and capsules. For a number of months, I opened up capsules of zinc and B-vitamins and added them to homemade (healthy) jelly. For magnesium, I would do magnesium chloride baths and apply magnesium creams. I also tried to use saffron in cooking as much as I could. We ate a lot of paella! After just 3 weeks of this protocol, my child was starting to sleep better, being calmer and the feedback from school was, “What has changed? There has been a dramatic improvement”.

The results from this initial trial were so overwhelmingly positive that I then looked into further research. I found that Saffron was also helpful for reducing irritability, stress, mild anxiety and to calm the mind. I was overwhelmed by the number of studies on nutrients such as zinc, magnesium and B-vitamins too. I was relieved to find out that Saffron can potentially offset some of the side effects of common stimulant medications and is safe to use concurrently, if this were to be on the cards for us later on. 

I was confident that the therapeutic effects of saffron and it impeccable safety profile, with the addition of zinc, magnesium and active vitamins B6, folinic acid (B9) and B12 to support the underlying biochemical pathways to provide support for nervous system, was the ideal combination. I  also saw the need, in my clinical practise with a significant number of children needing integrative support for a range cognitive, mood and behavioural issues issues including mild anxiety. It was also important that this combination of nutrients was in a form that was both easily to absorbed into a family’s daily routine, without adding further stress.

And I’m Nutrients was born.

A child focused nutrient company, after struggling to find effective, clean and palatable supplements for my own children.